WE ENGINEER BRANDS.
Turolla
As a member of the global Danfoss Group, Turolla engineer, manufacture and supply Gear Products and Fan Drive Systems.
Delivering
Company Branding I Research and Interviews I Naming Exercise I Workshops I Brand Strategy
Visual Styling I Logo Development I Visual Identity I Tone of Voice I Identity Guidelines Literature I Exhibitions I Purpose • Values • Principles • Promise • Story • Strapline • Internal brand
Challenge
For many years Turolla had exclusively used blue within its communications, reinforcing perceptions of it being too cold and corporate. In our redesign we expressed the brand through the energy of orange, allowing the brand to communicate to its audiences their innovative products and solutions.
Outcome
At launch, the vivid contrast between the old and the new was exciting and dramatic, serving as an instant and powerful signal of change - from old to young, and from corporate to personal.
With a new, vibrant expression, Turolla made a visible commitment to connecting with its customers.
‘Fast Forward Thinking’ was created to ignite storytelling which in turn, built stronger emotional connections with customers and the product and service innovations being developed and launched.
Clarity were charged to develop a new pump technology that runs silent.
The Shhark name was created along with logotype and brand proposition. Powerful and distinctive imagery was adopted and used at Agritechnica to launch the product to market.
