Challenge

As a new business trying to develop their proprietary HFQ technology product into industry, Impression Technologies (IT) needed a bold and distinctive identity, to attract and convince OEMs and Tier companies to get involved in their groundbreaking technologies.

A clear path and messaging was required to establish quality manufacturing standards. Clarity worked closely with IT to extract the value of the business and represent it in a brand with impact.

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Solution

Clarity began from the ground-up, working with the leadership team to develop a brand strategy that would deliver on the investment and communicate the value to potential vehicle manufactures.

With interest and early take-up from Aston Martin and other partners, ITL was looking to the larger mass-volume producers to strengthen the viability of their HFQ technology around the world.

Clarity also helped to establish the HFQ Partner Network, the parent to the ecosystem that will develop and were instrumental in its value proposition through a variety of design solutions.

The 'rising sun' element within the identity we call ‘Horizon’, and applied it across all channels of communication as a consistent visual identifier.