Emissions Analytics
Emissions Analytics is the leading independent global testing and data specialist for the scientific measurement of real-world emissions. Founded by and led by Nick Molden, a leading advocate for cleaner air.
Delivering
Branding I Vision, Mission, Values I Product Naming I Strapline I Brand Architecture I Website Global Conference Websites I New Product Branding I Company Presentation I Tone of Voice Brand Guidelines
Objectives
• Develop a clear distinctive value proposition to chosen markets.
• Create a set of core values that all brand communications are driven by.
• Consistency of presentation and messaging at all touch points on and off line.
• Create the tone of voice and look and feel.
• Embed the confidentiality of data and information so customers feel safe from the outset.
• Promote the ‘passion for data’ – developing a brand personality with a human face to the business.
Challenge
Emissions Analytics (EA) is the leading independent global testing and data specialist for the scientific measurement of real-world emissions.
When it comes to the pursuit of improved air quality, EA believes in the power of clarity, transparency and integrity. With real-world data they can meet emissions challenges - instilling trust and confidence in industry partners and public.
Our challenge was to develop a brand strategy to support and promote the environmental impact vehicles have on our
The Solution
It was recognised that the perception of EAs activities and value was being lost among customers and prospects.
Clarity was invited to distill the brand essence including a verbal positioning language that enabled clearer understanding.
Clarity started with a set of core values that culminated in three distinct statements. From this, a conversational version was prepared for face to face meetings and interactions.
Because EA dealt with sensitive data, confidentiality was deemed important so that customers feel safe from the outset. Authenticity and credibility were other criteria needing to be considered when creating new ways for promoting their 'passion for data'. We developed a brand personality with a human face to the business, leading to consistent presentation and messaging at all touch points on and offline.
